If you are like the majority of business owners today, you came of age before social media. This may mean that trying to understand social media is like trying to understand a foreign language– complex, frustrating, and ultimately not worth your time. This would be a critical mistake for any business owner to make. Social media may just seem like spoiled millennials whining about their day, but in reality it is one of the most powerful tools available to business owners today. However, it is a relatively difficult thing to master, especially for someone lacking experience using social media platforms. Such a person would have to invest many hours of research to even understand the basics, time he or she most likely does not have, considering the time demands of owning a business.
Benefits of a Social Media Virtual Assistant
Luckily the solution of how to maximize the effect of social media to help your business is quite simple: hire a social media virtual assistant. This person will be an expert on the various ways to harness the incredible power of social media to find new customers and increase revenues. He or she will also help to ensure that your business can compete with competitors, as the vast majority of businesses today have a robust social media presence. If your business cannot match this presence, it is likely to become irrelevant. Luckily, social media marketing is cheap. Allowing your virtual digital assistant to invest as little as five dollars a day can show massive results.
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Functions of a Social Media Virtual Assistant
Your virtual assistant will be a marketing guru, and know the subtitles associated with the various social media platforms and how to use each to its maximum possible benefit.
- Facebook. The most popular social media platform, which also means it is the place where the most potential customers are. Investing in sponsored posts will put your business in front of thousands of people each month. Facebook also has a tool that will allow your virtual assistant to place ads on the feeds of specific people who are part of your target market. There is also a certain skill required to keep one’s facebook presence fresh. Your VA will be adept at posting interesting status updates that compel customers to visit your Facebook page and website over and over. This is not an easy feat considering your company is competing for attention in potential customers’ news feeds with hundreds of other posts.
- LinkedIn. The biggest professional social media platform. Professionals use this service to network and be on the lookout for new jobs or employees, but you can use it to increase the visibility of your business. LinkedIn is a great place to market your business if many of your customers are fellow professionals. For example, if you owned a business consulting service, it is likely LinkedIn would be a much more effective place to find new customers than Facebook. Businesses that sell high end goods are also probably going to have more success on LinkedIn, as the average LinkedIn user is going to have a considerably higher income than the average Facebook user.
- Twitter. Advertising on Twitter is generally less effective than Facebook because less people use it. However, it may be worth it for you depending on the target market of your product or service. For example, if young people form a large part of your target market, it is likely Twitter is a great place for you to buy ads. According to the Pew Research Center, 32 percent of internet users 18 to 29 use Twitter, which declines to 29 percent for those 30-49 and 13 percent of 50 to 64 year olds. This stands in stark contrast to Facebook, which has a much higher proportion of older users, as 64 percent of internet users 50-64 have a Facebook account, along with 48 percent 65+. It would be a bad idea to abandon Facebook entirely considering 82 percent of internet users 18-29 have Facebook accounts, but it would definitely be worth investigating whether it is worth adding Twitter to your social media marketing campaign. This is a perfect example of a situation where you can rely on the expertise of your virtual assistant, and feel confident that whatever decision is made, it is the best one for your company.
We Can Offer You the Best Social Media Assistance
If you are looking for truly professional but relatively cheap virtual assistant services, than you have reached your destination. Our experienced and highly qualified team is here to help you with any tasks you need. You don’t have to be stressed out about the mountains of things needed to be done, as we can lift that weight off your shoulders.